Are you thinking about starting a business or new to owning your own business? If so, I highly recommend this program. The Tarkenton Certificate in Entrepreneurship is an elite educational experience developed in partnership by the University of Georgia’s Terry College of Business and the Tarkenton Institute. I have earned the Tarkenton Certificate in Entrepreneurship. I have also earned the Certificate in Entrepreneurship, Arthur M. Spiro Institute for Entrepreneurial Leadership, Clemson University and have graduated from NxLevel for Entrepreneurs. All of these are wonderful classes but I found the Tarkenton program to be the most comprehensive program with the benefit of being online and can be completed at your own pace. The lectures were interesting and my advisers were very helpful. This is a Master’s Level certification and includes over 100 hours of video lectures and hands-on practical assignments. Click here to learn more about this program.
|Module 1: Principles of Entrepreneurship||Introduction to Entrepreneurship|
|Module 2: Planning your Venture||Developing a concept for a New Business|
|Beginnings of a Good Plan|
|The Business Plan: Narrative|
|Planning for Predictable Revenue|
|Module 3: Funding your Venture||The Business Plan: Financials|
|Finding the Funds|
|Module 4: Customer Acquisition||Website Basics|
|Module 5: Financial and Legal||Banking Services|
|Keeping the Books|
|Dealing with Legal Counsel|
|Module 6: Operations||Human Resources|
|Insurance and Risk Management|
MODULE 1: PRINCIPLES OF ENTREPRENEURSHIP
INTRODUCTION TO ENTREPRENEURSHIP
This course looks at some of the fundamental principles of being an entrepreneur—what it takes to be an entrepreneur and the mindset required for entrepreneurial success. Look beyond the popular conception of “entrepreneur” to get at the reality of what it means.
MODULE 2: PLANNING YOUR VENTURE
DEVELOPING A CONCEPT FOR A NEW BUSINESS
This course examines the process of finding an idea for a business and then developing and validating that idea. The more an idea is studied and researched beforehand, the better chance of success once it’s put into action.
BEGINNINGS OF A GOOD PLAN
This course covers the basics of business planning, starting with the reasons that entrepreneurs need a plan before they start the business. But having a plan is not enough; it needs to be a well-constructed plan that avoids the red flags of business failure.
THE BUSINESS PLAN: NARRATIVE
This course covers how an entrepreneur presents a business plan, with a focus on generating a positive response from investors. The content is important, but how that information is framed and presented might make an even bigger difference.
PLANNING FOR PREDICTABLE REVENUE
This course discusses how to find a stream of predictable revenue, the Holy Grail for a new business. Reaching that milestone requires a complete understanding of the business’s value proposition and differentiating from competitors in the marketplace.
This course looks at how to build an effective team. The best small business teams look at more than just years of experience. A credible team of motivated people with diverse skills will help the business succeed and give confidence to investors.
This course covers the principles of organizational leadership, including company culture and motivational tactics. A strong culture and meaningful work creates the best environment for fully engaged employees.
MODULE 4: CUSTOMER ACQUISITION
This course looks at how businesses approach a building block of their digital strategy, their website. An effective website requires thorough planning, with compelling content and an appealing design to pull it all together.
This course takes a deeper look at digital strategy, with a focus on digital marketing. Social media marketing offers new opportunities to today’s businesses, but still requires a thoughtful plan to effectively generate results.
This course covers the key steps in the sales process, starting with a customer-centric focus and looking at how the business can help the customer solve a problem. Further discussion will look at how preparation can overcome obstacles in the sales process.
This course focuses on the customer experience and creating customer loyalty. Businesses can generate loyalty by offering a great customer experience. But even after a negative experience, the right approach can salvage a bad situation and turn it into a positive.
MODULE 5: FINANCIAL AND LEGAL
This course covers the primary services that banks or credit unions provide to businesses. Entrepreneurs should know their own needs to find the right place to create a banking relationship.
KEEPING THE BOOKS
This course looks at how to accurately manage a business’s finances with accurate books and records. With proper financial controls in place, business owners will be able to understand and use their financial reports to make important strategic decisions for the business.
DEALING WITH LEGAL COUNSEL
This course covers the major legal areas where business owners will encounter questions and problems. A strong working relationship with the right legal help will assist the business owner in navigating the complicated worlds of contracts, intellectual property, business entities, and more.
MODULE 6: OPERATIONS
This course discusses essential HR functions for small businesses, which in small companies often fall on the owner of the business. Topics include hiring, employee relationships, policies and procedures, and regulatory compliance.
INSURANCE AND RISK MANAGEMENT
This course covers the fundamentals of risk management for small business entrepreneurs, including how to implement risk control techniques and look for necessary business insurance. A business needs a plan in place to avoid or control potential losses.
This course discusses the regulatory environment for small business entrepreneurs, including the most important regulations commonly affecting small businesses. Further discussion looks at the different government regulations in play at the state and local levels.
This course covers how different elements of information technology impact both the business’s internal operations and external image. Specific topics include hardware, software, security, documentation, and connectivity.
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